Kareena Kapoor Graces the sets of Jhalak Dikhla Jaa Season 7

Kareena Kapoor came in for a guest appearance on Sony Television's popular family segment entertainment reality show- Jhalak Dikhla Jaa. While the disclaimer of the show claims it to be a 'non-fictional' dance 'reality' television show quite amusingly, the show hit high TRPs on its last episode aired 9 PM this weekend, because of our very own Bebo- who came dressed in a White Mughal Anarkali, in line with her new Begum-of-Pataudi image she has been elegantly reveling in lately.

Left to Right: Remo Fernandex, Madhuri Dixit, Kareena Kapoor and Karan Johar on the sets of Jhalak Dikhla Jaa

Even when Kareena herself was in her quintessential diva avatar with nude make-up and hair neatly tied up in a French Braid, to promote her new upcoming film Singham, opposite Ajay Devgan; the yesteryear's Diva Madhuri Dixit, who is the resident glamdoll of the television reality show, was seen passing off in what might be her biggest fashion faux pas on any Screen in all years. Dressed in a tight fitting blue floral print skirt and blouse, with matching print, paired with bright blue pumps, Madhuri Dixit Nene couldn't have chosen a less flattering dress for her Television appearances. The actress, who has been known to be dealing with the tinseltown ageing-queen syndrome ever since her return to India with her husband, might have received an irreparable jolt being paired in her worst ever wardrobe pick, against Bollywood's ruling diva in her elegant best. Ms. Nene, we think it's about time you started dressing your age. Really!

Madhuri Dixit in a Fashion Faux Pas against Kareena Kapoor dressed elegantly as a diva-in-white on the sets of Jhalak Dikhla Jaa

Kareena Kapoor was also seen cozying up to show contestant Sophie Choudhary, ex MTV VJ and singer, even as her buddy Karan Johar did not leave her side any time during the show. Karan was seen accompanying her to the stage everytime she left his side and being his usual over-protective friend. Good for Bebo. There were enough who were smitten by her presence on the sets of Jhalak this Season.

Kareena Kapoor Khan and Sophie Choudhary seen cozying up on the sets of Jhalak Dikhla Jaa Season 7

Gag #1: Paytm Bald Dad Recharge Ad

The new Paytm Ad is the biggest disaster in Ad gag. Not only does their attempt at being funny about the bald father come across as being tremendously insulting, even their other ads showcasing the cat’s rectum are in bad humor.

Paytm Launch Ad Campaign- Daughter Recharging her Phone on her Father's Bald Head

 I fail to understand who their target audience really is, for these advertisements. Anyone over the age of 18 is sure not to find any good humor in these advertisements. Does it increase brand recall though? Yes it does. But it also leaves the consumer confused- Is it a mobile power recharge product or a mobile talktime/data recharge product? The penetration of mobile payment systems is relatively low in India today, and a mass media campaign with a high-risk strategy such as this to increase brand recall, even as they might pan out into the next phase of the campaign explaining the functionality and usage of the product in a way that the average consumer can understand, may just not have been the best strategy.

Till the guys sort out their positioning and humor strategies, I am just including it in my Gag category for now, coz for now, it’s nothing more than an Ad gone horribly wrong!

Visit the Complete Paytm Advertisement on Youtube!